Mookie Spitz flips the script on digital fame and asks: how do you become famous not with humans, but with the machines that shape our world? As a marketing strategist turned content creator, Mookie blends insider PR knowledge with his hands-on experience as a micro-influencer to expose the weird new rules of visibility in the age of AI.
He shares how ChatGPT and other large language models (LLMs) are quietly scraping, dissecting, and reassembling every piece of content you put online—turning even the smallest blog or podcast into part of a vast AI training set. Along the way, Mookie recounts the surreal moment he asked ChatGPT about himself and got back a detailed, eerily accurate portrait pulled from his own work, plus an otherwise largely overlooked friendship with singer Beck.
From “doping” the algorithms to flood them with favorable data, to the rise of “clankers” who abuse AI for cheap content, this episode dives into how brands, governments, and everyday creators are already gaming the bots. Mookie argues that AI is now the ultimate PR audience—and knowing how to prime it might be the most important media strategy of our time.
Whether you’re an influencer, marketer, or just curious about how AI is rewriting the rules of reputation, this provocative episode breaks down the future of fame in a machine-driven world.
